NJ Transit

Newwork approached our Information Architecture class at Parsons to design a communication and brand platform for the New Jersey Transit system. The New Jersey Transit system is used by a million people daily and is an important link between New Jersey and New York. The rebranding effort is to bring commerce and development back into Newark by utilizing user generated content from platforms such as Facebook, Flick, YouTube, to showcase the benefits of living and working in Newark, New Jersey. A complete analysis of NJ Transit was performed and each customer facing touchpoint looked at. Images from our research and rebranding efforts are coming soon.